Why set up your company in the Grand Est region of France?

Eastern France is your ideal region if you are seeking to place an investment in the tourism sector. Its rich and long history along with beautiful natural and urban landscapes contribute to the touristic magnetism of the region. With a dense and welcoming local population that constitutes a market ready to welcome offers and services in the tourism sector throughout the year, the region shines in its attractiveness for tourists and investors in the sector.

 

Key figures

  • 18 million visitors each year
  • 2.5 billion € excluding tax for the region's tourism businesses
  • In 2019:
    • 72% of overall overnight stays by French visitors
    • 28% of overnight stays by foreign visitors
  • The jobs generated by tourism represent 5% of the region's salaried employment

 

A tourist destination at the heart of Europe

With no less than three international airports and a dense network of motorways on the north-south and east-west axes, Eastern France offers direct access to the main European cities: Paris, Lyon, Brussels, Frankfurt, Zurich, and Milan among others.

The region has also significant assets for business tourism, with state-of-the-art facilities for conferences, seminars, and incentive meetings throughout the region, in urban centres as well as in rural areas. In its constant quest to reconcile innovation and eco-friendliness, Eastern France has pioneers in the field of sustainable events and ISO 2021-labelled cities and sites: Nancy, Metz Expo Park, Strasbourg PMC offering atypical, unique, and eco-responsible event venues in the middle of nature.

 

Strong tourist activity

The Grand Est region of France enjoys a high profile and excellent reputation worldwide for tourism. It is the leading destination for wine tourism in France! You can visit one or even all of our 4 000 wine cellars along the 170 km of our famous wine route.

The region also shines thanks to the worldwide reputation of its vineyards in Champagne, Alsace, and Moselle, as well as its gastronomy, and its many starred chefs. Eastern France has 31 starred restaurants in Alsace alone, which is the second only to Paris.

The region is also home to an impressive network of craftsmen in the fields of textiles, tanneries, crystal, glass, stained glass, furniture, clay, earth, and wood. Other areas of tourism in the region include nature tourism and touring. Eastern France is rich in forests which allows you to disconnect from the world for the duration of your stay. In the area of relaxation, you can also relax in one of our 9 internationally renowned spas. The richness of the region's tourism sector never fails to attract foreign investment.

 

Opportunities in the tourism sector in the Grand Est

Naturally, this high level of touristic activity creates a demand for accommodation. In 2018, the region recorded more than 24 million overnight stays by national and international customers. In the region’s ski resorts in particular, a strong need for accommodation on the mountainside that offers facilities, amenities or services related to outdoor activities such as skiing or hiking in the mountains has emerged. The opportunities are vast and in a state of expansion. You are welcome to seize them!

Your adviser

  • Arnaud Besset
  • +33 (0)4 65 84 01 52

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